SME initiative is a success

VIG had already decided to focus on microenterprises as well as small and medium-sized enterprises (SMEs) in 2012. As a result of the initiative, the premium volume generated in 2017 rose above the EUR 320 million mark. This corresponds to an increase of around 36% compared to 2012, which was partly due to the use of custom-tailored products designed for the target group and a choice of suitable distribution channels.